I keep on coming across appalling music videos where women act or are paraded as if they were for sale. There seems to be a very fine line between what is deemed 'sexy' in a woman and the debasing display of body parts.
Men (and women) are fed an awful lot of nonsense about what a man is supposed to like and what women are supposed to be like. The driving force is supposedly sex, which is reduced to the physical act and deprived of everything I would personally define as sexy. We are constantly being told that half-naked women behaving like idiots are sexy, that men like that and find confident women intimidating. It might be the case for many, but I believe many more are simply victim of these messages. A few considerations:
What is sexy? No, I don’t find half-naked people sexy. I don’t like body parts, I like the whole person. I find people sexy when they have sense of humour and are comfortable with themselves. I like warm clear voices and sincere smiles. I think sense of humour is the basis of attraction.
Yet, we are fed an ugly narrative that deprives us of our humanity, of our imagination and personhood. If women (or men) are reduced to body parts or men (or women) to their basic sexual instincts severed from desires, imagination and mind, what are we?
Nothing to do with sex. Research shows that men who go to lap-dancing clubs, pay for sex and so on, are not simply reacting to basic sexual instincts, they are seeking power. The idea of sexy as portrayed in a million billboards, music videos and films is one that is constructed around the dynamic of power and powerlessness. A confident woman is intimidating because she is not powerless. Music videos seem to be the worst with half-naked women crawling around with no dignity. It is a rather pathetic spectacle.
Addictive images. The ‘producers’ do not respond to a need, rather they create a dependent consumer by perpetuating a view of the world based on the old-fashion power relations. They create identities based on domination and debasement. And they are not even subtle at that! It’s advertising after all, Bernays-style!
Sex addiction is on the increase, will advertisers start thinking about the health implications of the junk they produce?
...on addiction to sex, see this from the FT. Addiction seems to be dependent on genes. However the constant exposure to the same messages, the same iconography, the same narrative habituates us to viewing the world in a certain way, anaesthetises the brain and creates a need. We banned tobacco advertising and are trying to tackle junk food, why not junk sex? For the record, I'm not advocating censorship, just responsibility. After all, the media control the media!
20 March 2008
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14 comments:
The nexus of cause and effect with regard this kind of marketing is debatable. There is an argument that goes something along the lines of "they wouldn't do it if it didn't get results", and certainly there are plenty of people out there who are very much the unreconstructed animal and respond very well to bare flesh.
However, as well as reinforcing the view that men should have access to female flesh whenever they want it and should expect it to be physically perfect, it does negatively affect my self-esteem to see good looking women surgically enhanced, made up to perfection and then photoshopped likely as not before appearing everywhere I look, and I'm sure there are many more women out there who feel the same way - the rise in demand for cosmetic surgery says it all.
And it certainly doesn't help when supposedly intelligent, female newspaper columnists chime in on entirely the wrong side of the debate.
I agree with you; "sexy" for women has been twisted into "trashy", "weak", and/or "powerless". A thing, not a person. What disturbs me most is that message being delivered to children too. It's not cute for 4 year olds to call themselves hotties!
I'm tired of hearing that strong women intimidate men, like it's a warning: "oooh, the boys won't like you!" Big deal. No loss if a guy can't handle a living, breathing, thinking person.
Smirking Cat: Indeed, some men like being intimidated and find that sexy...
Different people find different things sexy. Its rather good I think, we're a diverse bunch of people when it comes down to it.
What is portrayed as sexy often has little relation to what actually is for many people (try and find someone who actually finds stick thin super models sexy- I've never met anyone who does (or at least admits to it)).
Exactly! It's time advertising wakes up and treats us all (men and women) with respect.
different cultures, different ways for a woman to be sexy...
The objectification of women is cross-cultural, think of Chinese foot-binding. Feminine is associated with powerlessness. An assertive woman is seen as unfeminine and too often portrayed as ugly and threatening to the classucal idea of masculinity.
Madonna being tied with tefillin or whatever is yet another image of someone allegedly powerful who is in a position of powerlessness.
Sorry, I can't check all the links on academic research as it'll take too long. There are obviously various aspects: the addiction one, the assertion of perceived power which might lead to addiction etc. The 'sad little men' seek to have a little power over the girls who become objects of pleasure to these men for £20. It's giving the money to the women that excites them most because they affirm their superiority. It's not sex, it's (at least perceived) power for those who may not have any power in their own life.
That aside, the construction of feminine has always been predicated upon powerlessness, frailty to the point of morbidity as in late XIX and early XX century art.
You might feel patronised but you still don't seem to understand my main argument. I'm not disputing Madonna's power, I don't watch her videos and couldn't care less about her. However, many music videos (including the one where she's tied up with tefillin) reflect the idea of subordinate female = sexy.
No doubt many women 'like' that, although more likely is the fact that culture has identified feminine/sexy with subordinate etc. (which was my other point about advertising).
Yes, many men like assertive women, I've never said otherwise.
Nope, this is the excuse people in the media often use. The media control the media: they sensationalise events, the edit and give attention to some news or aspects rather than others etc.
Of course we are told what to like, that's culture and advertising, that's what canons are based on. It doesn't mean that we meekly follow. I'm not going to write an entire essay so I trust you will not take it personally that this is the last comment from me.
I think it's totally brainless to
imagine that all men like powerless women or and in particular the other way round.How many women out there really want a "yes man" as their mate?not many I'll bet.Women like powerful men,thats why the upper 10% of males never have problems finding sexy women.Then you have the other side of it,a lot of men like power in a woman,if they didn't thousands
of porn sites showing female domination would cease to exist.
Nearly everything is in the fantasia of the mind but for feminists to say that men like powerless women is stupid.Some powerful women at work are probably quite submissive at home
and most powerful men are known to be submissive in a relationship so
why all this ill conceived ranting,
who gains what out of it?
except I didn't say this. It's the objectification of people I dislike. Women are sexualised while men are generally not (certainly not to the same degree) and reduced to sex, even if in a dominating role.
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